The best eyeshadow, eyeliner, mascara and eyebrow products to enhance the appearance of your eyes.
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Eyeshadow
Add depth and dimension to your eyes and apply the eyeshadow in a single shade or blend for a more complex look. Available in various forms including powder, cream and liquid and in a wide range of colors and finishes including matte, shimmer and satin.
Powder Eyeshadows
Allows you to blend and layer different colors helping you create trendy looks with ease. Available in single pans or palettes in every color imaginable these eyeshadows are easy to blend and come in a variety of finishes including matte, shimmer, satin and glitter. Helps in the precise placement of colors and even in eye contouring. It is best to wear powder eyeshadow on moisturized and primed lids to aid in the longevity of wear.
Available in pots or tubes their creamy texture offers intense pigmentation for a more intense color payoff. Their are highly blendable can be applied either with fingers or brushes and are great for creating bold looks. They won't exacerbate dryness, and the creamy texture means you won't need a heavy layer of moisturiser to keep your lids feeling comfortable.
It usually is creaseless making it ideal for mature skin as it doesn't crack. Ideal for those who have dry skin or eyelids or d'ont have time for touch-ups.
Ensures quick and easy application on the eyelids or as a base for powder eyeshadows. Pencil eyeliners can be used on the upper and bottom lashline, in the waterline, as an eyeshadow, and as an eyeshadow base.
Available in tubes or wand applicators with a fluid consistency that dries down to a long lasting, buildable crease-resistant finish. They are perfect for creating precise and intricate eye looks. Liquid eyeshadows can be very good for flaky and dry skin because they moisturize the eyelets extending the life of makeup. Liquid eyeshadows are very Shiny reflecting light as much as possible because when combined with glitter they absorb the glitter making a unified and pigmented layer smooth to the skin, making it more reflective and shining. They can be easily used for darker eyeshadows that require a precise application.
Define and transform your eyes and create different looks to enhance their natural beauty. Choose from pencil, gel, liquid and pen formats. Apply along the lash line to make your lashes appear thicker or in different styles such as winged, cat eye or tightlining. Experimenting with different colors can add dimension and interest to eye makeup looks. With practice and experimentation you can master different eyeliner techniques and create a variety of eye makeup looks to suit any occasion.
Pencil Eyeliners
Easy to use retractable and sharpenable pencil eyeliners available in a varirty of colors offering a fast, precise and easy application for creating both thin and thick lines. They are versatile and can be smudged for a softer, smoky look. Their versatility allows you to apply defined or blended lines, and is a great fit if you enjoy subtle lines and color.
Available in a range of colors and including an applicator brush for precise and defined thin and bold lines. They provide intense pigmentation and a bold, defined line. They are ideal for creating dramatic looks or intricate designs. The precision you get from liquid eyeliner like an ink pen gives you extremely clean, sharp lines and points.
Available in various colors their creamy texture glides on smoothly and can be easily adjusted for different effects from a precise line to a smudged smoky look. As a long-lasting eyeliner it creates a dramatic and noticeable effect. It can even be used to create sharp winged eyeliner with the help of an angled brush. Gel eyeliner gives you high control of your design with the glide-on precision.
Create a smooth and even base for filling in any fine lines or wrinkles ensuring long lasting, crease free eyeshadow application with vibrant color payoff. They provide a smooth, velvety texture ensuring eyeshadow adheres to the skin intensifying the pigmentation of eyeshadows making them appear more vibrant and true to color. These eye primers enhance the vibrancy of eyeshadow colors, improve longevity and prevent creasing or smudging throughout the day. Some of the formulations include skincare ingredients like vitamins or antioxidants to nourish and protect the delicate skin around the eyes and mattifying agents to control oiliness on the eyelids and prevent eyeshadow from sliding off.
Cream Eye Primers
Essential for achieving a flawless eye makeup look by creating a smooth base, enhancing color vibrancy and increasing the longevity of your eyeshadow. By preventing creasing and fading cream eye primers ensure that your eye makeup stays fresh and vibrant throughout the day.
Available in either a tube or bottle with a wand applicator, their lightweight consistency is easily spreadable across the eyelids. They dry down quickly creating a perfect matte base to enable easy shading for all eyeshadows, intensifying their colour ensuring long lasting eye makeup. Their formulas contain aloe vera to decongest and soothe eyes while their texture melts into the skin for a perfect eye makeup base.
Provides a quick, precise and mess free primer application. Their slightly waxy texture helps in gripping eyeshadow ensuring it stays put all day long. They are pigmented to help your eyeshadow colors look more true and vibrant while helping to color correct any natural pigment on your lids.
Available in various shades to match different skin tones or provide color correction. They even out skin tone on the eyelids and enhance the vibrancy and longevity of eyeshadow colors.
Designed to create a smooth, shine free base on your eyelids. They are ideal for those with oily eyelids or anyone who prefers a matte finish. They help prevent creasing and prolong the wear time of your eyeshadows.
Formulated to withstand moisture, sweat and oil ensuring your eyeshadow stays in place making them ideal for long lasting eye makeup looks especially for those with oily eyelids living in a rainy or humid climate. In addition to being water-resistant and crease-proof, it has a light, creamy texture that glides onto the lids with ease.
Provides a smooth base for eyeshadow aswell as helping to minimize the appearance of fine lines and wrinkles on the eyelids. The product is infused with anti aging ingredients including peptides and antioxidants, is long lasting, smudge proof and suitable for all skin tones.
Create a polished and groomed look that can help frame your eyes and enhance their appearance. A wide range of eyebrow products including pencils, powders, gels and pomades to fill in, shape, define and enhance your eyebrows. These include pencils, powders, gels and pomades used to fill in, shape and define your eyebrows.
Eyebrow Pencils
Specially formulated for the fast easy application of color, blending in lines, filling in sparse areas or defining the shape of the brows. Most products come with a spoolie brush on one end for blending and grooming the brows.
Helps give your brows definition without perfect edges, making your brows look naturally full. Ideal for sparse areas and for those who want to achieve a subtle, natural look which works on all skin types.
Provide a more flexible, defined and shaped look to your eyebrows, create sharp lines or fill in sparse areas. Available in a variety of colors to match your skin tone. Formulated with waxes and oils which helps them glide on smoothly giving your eyebrows a natural looking smudge free and waterproof finish.
Designed for creating hair like strokes with their fine tips mimicking the appearance of natural eyebrows. They are great for filling in gaps and creating a natural-looking brow.
Darken, lengthen and thicken your eyelashes, enhance the appearance of your eyes and make them more awake, defined and voluminous. Choose from liquid, cream and powder forms available in water, oil, wax and cream based formulations. Achieve beautiful, fluttery lashes that complement your overall makeup look.
Lengthening Mascara
Designed to elongate your lashes they contain ingredients such as nylon fibers or polymers. This fine art mascara stretches out and layers evenly on lashes without the bulk. The fibers extend to the tip of your lashes, making them appear longer and more full in a way similar to eyelash extensions. The mascara separates and grips the lashes, coating them and making them appear longer. Applying lengthening mascara from root to tip ensures that the lashes look longer.
Adds more volume to the base and mid lash area making your whole lash line look fuller. Provides eye catching lashes with added length, thickness, fullness and definition. This mascara imparts the desired thickness to the eyelash root ensuring bolder, thicker and lusher lashes.
Formulated to withstand moisture and can resist drenching situations such as being at the pool or beach, or having a flow of tears and sweat. . Adheres suppleness and smoothness on lashes. Applying it quickly is essential since waterproof mascara dries faster than conventional mascara.
Contains ingredients that help lift and curl lashes providing a wide eyed look, opening your eyes and makes them appear larger. The curved shape helps to prevent clumping and ensures that each lash is coated evenly.
Ensures a lengthening, wide awake look by lifting each lash. By forming tiny "tubes" of polymers which wrap around each lash it smudge proof and flake resistant wear. The perks of using a tubing mascara and the reasons for their popularity include the natural-looking, ultra long look they impart on the lashes, as well as their smudge proof, long lasting, and easy to remove features providing an even, separated look that holds a curl well.
Fibre mascara incorporates a microscopic fibre inside the mascara tube or comes with fibres that can be brushed into the eyelashes after the mascara has been applied. To use fibre mascara, first apply a coat of mascara to create a sticky base before brushing on dry fibres from a separate tube. Then, use another coat of mascara to keep them in place. Since of the stickiness of the mascara, this type of mascara easily binds the lashes together and is essential to enthusiasts since it helps to make lashes longer, fuller, and plumper, so it comes as no surprise that it's a staple in eye makeup.
Defines and volumizes the lashes without weighing them down giving the lashes a wonderful sheen, which is especially important in the spring and summer when makeup is more natural and glowy. Offers a gentler alternative to black and brown mascaras, and can be applied to brows to provide definition to each hair while setting the brows in place.
